SIGN OUT / SOLD OUT
par ISABELLE RIVOIRE-GRANGE

I love advertising, I find it fun and creative, when it’s well done. But it is usually perceived as a symbol of over-consumption. What if billboards on the highway had nothing to wear ?

Artist Joseph Schulz has taken pictures across the USA, digitally retouched them, and entitled the work « SIGN OUT ».

Then, are naked billboards the symbol of slowlife ? I don’t know, but the images look awesome. Less is more !

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www.josefschulz.de

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