What you first notice is the beautiful design of this aluminum can embellished with the most famous brandmark in the world. However this package not only looks gorgeous, but could help save tons of chemicals and tremendous energy when recycled. An embossed logo substitutes sprayed toxic paint, which allows the pack to be composed of one unique material : plain recyclable aluminum.
The idea was born in New York, at RYAN HARC, a design studio founded in 2009 by Ryan Yoon and Harc Lee, both industrial designers. Their approach is unusual, international and human centered.
They believe « design starts from culture, which affects human beings on the individual level and the society they belong ».
This design project is not released yet. Let’s wish the best for such a wonderful idea.
More info at www.7760.org